Olivia Marsh

Olivia Marsh covers the part of gambling that happens in the player rather than in the paytable: why a near miss registers as an almost-win, why faster play feels more controlled while costing more per hour, and why a loss framed as a win changes behaviour. The material here comes from published research — the work on near-miss responses and on losses disguised as wins is in the literature and can be read by anyone — and not from observations of this operator’s players, whose accounts we cannot see. Her pages end where the evidence ends.